DESIGN LINX AND FOXYDRY
Design Linx is an Australian owned family business and is the sole distributer of FoxyDry products in Australia.
FoxyDry products are not found in any major retail stores and can only be purchased online in Australia through this website.
Created in 2015, the FoxyDry brand started to show enormous potential for development, thanks to a strategy of extreme market verticalisation and focussing of its value proposition.
Rather than extending the product range and diluting its offering, the company decided to concentrate on solving a single specific problem that is close to the heart of consumers: the awkwardness and unsightliness of traditional clothes airers. The solution provided with innovative high-end products that are painstakingly crafted in every detail.
This vertical specialisation generates a chain reaction of positive effects in relation to manufacturing, sales, organisational and after-sales efficiency.
FoxyDry products are not found in any major retail stores and can only be purchased online in Australia through this website.
Created in 2015, the FoxyDry brand started to show enormous potential for development, thanks to a strategy of extreme market verticalisation and focussing of its value proposition.
Rather than extending the product range and diluting its offering, the company decided to concentrate on solving a single specific problem that is close to the heart of consumers: the awkwardness and unsightliness of traditional clothes airers. The solution provided with innovative high-end products that are painstakingly crafted in every detail.
This vertical specialisation generates a chain reaction of positive effects in relation to manufacturing, sales, organisational and after-sales efficiency.
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The FoxyDry brand is owned by Cometra Srl which operates in a networking formula with the Antoniazzi family's two tore companies.
The company developed brand recognition online and the brand started to grow and attract interest from the specialised distribution sector.
The company developed brand recognition online and the brand started to grow and attract interest from the specialised distribution sector.
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